Promotion is a key element that separates Blenheim EquiSports from other equestrian event management companies. The goal is to expand the spectator base for horse sports by helping educate the public about the drama, beauty and pure athleticism of show jumping. Utilizing special events, advertising and editorial coverage in both mainstream and equestrian publications, Blenheim EquiSports believes the excitement of its competitions and the quality of its venues will make fast fans of newcomers to the sport. Sponsors have a unique opportunity to deliver their message to the public, as well as entertain special clients during the competitions.
Blenheim EquiSports Multi-Faceted
Promotion Plan Includes:
- Arena and show ground signage.
- Exhibitor parties where products and services can be introduced.
- VIP seating and entertainment areas.
- Inclusion of product samples and information in exhibitor “goodie bags.”
- Announcements over the public address system.
- Product display on the show grounds.
- Entry catalogs (prize lists) for all shows, mailed to over 4,000 households on the active exhibitor mailing list.
- National television coverage for selected grand prix events.
- Display ads in Coast Magazine and The Orange County Register with targeted circulation of 400,000.
- Articles and ads in local and national print media such as The Los Angeles Times, The Orange County Register and The North County Times (San Diego).
- Ads in equestrian publications such as Riding Magazine, The Chronicle of the Horse, Show Circuit and Horse International.
- Flyers and posters distributed to local merchants.
- A web site that is constantly updated with event information, results and schedules. (www.blenheimequisports.com).